At Sweet My Party, we care deeply about privacy. We believe in transparency, and we’re committed to being upfront about our privacy practices, including how we treat your personal information. We know you care about your privacy too, so we provide settings that allow you to choose how certain information is used by Sweet My Party. This policy explains our privacy practices for Sweetmyparty.com (we’ll refer to Esweetmyparty.com collectively as the "Site"), Sweetmyparty's mobile applications (the "Apps"), Pattern by Sweet My Party’s public Application Program Interface (the “API”), and our other services provided by Sweet My Party ("Etsy," together with "we," "us," and "our"). We'll refer to the Site, the Apps, Pattern by Sweet My Party, the API, and our other services as the "Services."
It will take effect on May 24, 2018.
The previous version of this policy can be viewed here.
2. Information Collected or Received
3. Choice & Control
5. Messages from Sweet My Party
6. Information Uses, Sharing & Disclosure
10. Your Rights
11. Withdrawing Consent
need to process your personal information to run our business and
confirming that you have read and understand this policy including
how and why we use your information. If you don’t want us to
collect or process your personal information in the ways described in
this policy, you shouldn’t use the Services.
using the Services, you acknowledge that Sweet My Party will use your
information in the United States, Europe and any other country.
Please be aware that the privacy laws and standards in certain
countries, including the rights of authorities to access your
personal information, may differ from those that apply in the country
in which you reside. We will transfer personal information only to
these countries to which we are permitted by law to transfer personal
information, and we will take steps to ensure that your personal
information continues to enjoy appropriate protections. Please read
on to learn more about how we protect personal information that’s
transferred outside of Europe.
2. Information Collected or Received
the course of providing our Services, we collect or receive your
personal information in a few different ways. Often, you choose what
information to provide, but sometimes we require certain information
for you to use and for us to provide you the Services.
Account Setup, Service Usage: In order to use the Services, you need
to provide us with a valid email address, and for Services that
require registration, a name associated with your account that you
can choose and that represents your identity on Sweet My Party. You
may review, change, or remove that name through your account
settings. You need to provide this information to enable us to
provide you with the Services. Depending on which services you choose
to use, additional information, payment information (including
contact name, address, telephone number, credit card information), a
telephone number, and/or a physical postal address, may be necessary
in order for us to provide a particular service. You are not required
to provide us with this information to sign up, but we will need it
to provide certain services.
In order to use certain products or services on Sweet My Party, you may be required to complete an application; information that you submit through the application processes will not be displayed publicly and will only be used internally by Sweet My Party, unless otherwise specified.
You may provide your name and other personal information (such as
birthday, gender, location) in connection with your account and
activity. You can edit or remove this information through your
name associated with your account, which you may review and change in
your account settings, is not publicly displayed and connected to
your Sweet My Party activity.
Sweet My Party is automaticaly receives and records information from your browser or your mobile device when you visit the Site or use the Apps or use certain other Services, such as your IP address or unique device identifier, cookies and data about which pages you visit.
Information: We can collect information about your use of the
We can obtain location information you provide in your profile or your IP address. We use this for our analytics. We do not publish this information or sell.
Information: We use data analytics to ensure site functionality and
improve the Services. We use mobile analytics software to allow us to
understand the functionality of the Apps on your phone. This software
may record information such as how often you use the Apps, what
happens within the Apps, aggregated usage, performance data, app
errors and debugging information, and where the Apps were downloaded
from. We do not link the information we store within the analytics
software to any personally identifiable information that you submit
within the mobile application. We do not records this information.
from Third Parties: Some members or visitors may choose to connect to
Sweet My Party or register an Sweet My Party account using an
external third-party application, such as Facebook, or an app
developed using the Sweet My Party API. Sweet My Party may receive
information from those connected third-party applications. Connecting
your Sweet My Party account to third-party applications or services
is optional. If you choose to connect your account to a third-party
application, Sweet My Party may receive information from that
application. We may also collect public information in order to
connect with you. We may use that information as part of providing
the Services to you. You can also choose to share some of your
activity on Sweet My Party on certain social media networks which are
connected to your Sweet My Party account, and you can revoke your
permission anytime in your account settings.
Information: Sweet My Party may receive or obtain information (for
example, an email address or IP address) about a person who is not
yet a registered Sweet My Party member (a “non-member”) in
connection with certain Sweet My Party features, such as when a
non-member chooses to subscribe to an Sweet My Party newsletter, a
member invites a non-member to visit the Site, a member uploads
non-member information using the contact uploader feature, a
non-member engages in a transaction, or a member sends a gift card
code to a non-member, or a non-member uses the Guest Checkout feature
when making a purchase through one of the Services. Non-member
information is used only for the purposes disclosed when it was
submitted to Sweet My Party or to facilitate action authorized by the
by Sweet My Party: We can collect certain information from both
members and non-members who visit websites hosted by us. This
information may include your IP address or unique device identifier,
and cookies and data from the pages you visit. To learn more about
websites hosted by us through Pattern by Sweet My Party see our Pattern
tracking information, see our Cookies & Similar Technologies
Policy or “Information Uses, Sharing & Disclosure” section
3. Choice & Control
know that members of our shop value having control over their own
information, so Sweet My Party gives you the choice of providing,
editing or removing certain information, as well as choices about how
we contact you. You may change or correct your Sweet My Party account
information through your account settings. You may also remove
certain optional information that you no longer wish to be publicly
visible through the Services, such as your name. You can also request
the deletion of the personal information in your account.
on your location, you may also have certain additional rights with
respect to your information, such as: (i) data access and portability
(including the right to obtain a copy of your personal data you
provided to Sweet My Party, via your settings); (ii) data correction
(including the ability to update your personal data, in many cases
via settings); (iii) data deletion (including the right to have Sweet
My Party delete your personal information, except information we are
required to retain, by contacting us); and (iv) withdrawal of consent
or objection to processing (including, in limited circumstances, the
right to ask Sweet My Party to stop processing your personal data,
with some exceptions, by contacting us).
use non-technically necessary cookies and similar technologies. A
more detailed explanation of the technologies we use, and how to opt
out when applicable, can be found in Sweet My Party’s Cookies &
Similar Technologies Policy.
may also control the receipt of certain types of communications from
Sweet My Party in your account settings. Sweet My Party may send you
messages about the Services or your activity. Some of these messages
are required, service-related messages for members (such as
transactional messages or legal notices). Other messages are not
required, such as newsletters. You can control which optional
messages you choose to receive by changing your account settings, and
you can learn more in the “Messages from Sweet My Party” section
of this policy.
partner with third parties to manage our advertising on other sites.
order to provide you with advertising based upon your browsing
activities and interests. If you have chosen to connect your account
to an external third-party application, such as Facebook, or an app
developed using the API, you can change your settings and remove
permission for the app by changing your account settings.
If you no longer wish to use the Services or receive service-related messages (except for legally required notices), then you may close your account. Click here to learn how to close your account.
may choose to connect directly with your email service provider, your
mobile device’s address book, or a social network account to import
your contacts to Sweet My Party. We do not retain the login
information for your email service, mobile device, or social network
site. You not be able to search for people you know by email address
or phone number on the Site or by connecting to your mobile device’s
through the Apps.
Messages from Sweet My Party
occasion, Sweet My Party may need to contact you. Primarily, these
messages are delivered by email or by push notifications, and every
account is required to keep a valid email address on file to receive
messages. Sweet My Party may also contact you by telephone to provide
member support or for transaction-related purposes if you request
that we call you. Additionally, and with your consent, Sweet My Party
may send you an SMS (or similar) message or physical mail in order to
provide you with customer support or to provide you with information
about products and features that you may find of interest. You may
update your contact preferences in your account settings.
messages from Sweet My Party are service-related and necessary for
members and Guest Checkout users. You agree that Sweet My Party can
send you non-marketing emails or messages, such as those related to
transactions, your account, security, or product changes. Examples of
service-related messages include an email address
confirmation/welcome email when you register your account,
notification of an order, service availability, modification of key
features or functions, relaying conversations with buyers, and
correspondence with Sweet My Party's support.
you register for an account, subscribe to a newsletter, or provide us
with your email address or phone number such as for a Guest Checkout
purchase, you receive notice of and agree (in some jurisdictions and
situations, by an additional unambiguous consent) to receive
marketing emails and messages from us. You can unsubscribe at any
time from marketing emails through the opt-out link included in
marketing emails or messages. Members may also control some marketing
emails or messages through their account settings as well as through
the opt-out link included in marketing emails or messages.
6. Information Uses, Sharing & Disclosure
you access or use the Services, we collect, use, share, and otherwise
process your personal information as described in this policy. We
rely on a number of legal bases to use your information in these
ways. These legal bases include where:
you have consented to the processing, which you can revoke at any time;
necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims;
necessary for the purposes of our or a third party’s legitimate interests, such as those of visitors, members, or partners;
necessary in the public interest; and
occasionally necessary to protect your vital interests, or those of others.
that we principally rely on consent (i) to send marketing messages,
(ii) for third-party data sharing related to advertising, and, to the
extent applicable, (iii) for the use of location data for advertising
we process your information on the basis of legitimate interests, we
do so as follows:
and improving our Services: We may use your information to improve
and customize our Services, including sharing of your information for
such purposes, and we do so as it is necessary to pursue our
legitimate interests of improving our Services for our users. This is
also necessary to enable us to pursue our legitimate interests in
understanding how our Services are being used, and to explore and
unlock ways to develop and grow our business. It is also necessary to
allow us to pursue our legitimate interests in improving our
Services, efficiency, interest in Services for users and obtaining
insights into usage patterns of our Services.
our Services safe and secure: We may also use your information for
safety and security purposes, including sharing of your information
for such purposes, and we do so because it is necessary to pursue our
legitimate interests in ensuring the security of our Services,
including enhancing protection of our shop against spam, harassment,
intellectual property infringement, crime, and security risks of all
respect your privacy. Sweet My Party will not disclose your name,
email address or other personal information to third parties without
your consent, except as specified in this policy.
use your information to provide and improve the Services and our
products, for billing and payments, for identification and
authentication, for targeted online and offline marketing
We may learn the sorts of products that you’re interested in from your browsing and purchasing behavior on (and off) the Site or Apps and suggest potential purchases as a result. As a core part of our Services, we have a legitimate interest in customizing your on-site experience to help you discover relevant items and recommended purchases. Similarly, we or our sellers may advertise our Services or our sellers’ products through a variety of different mediums and rely on your consent to do so off-site. As part of this, we may work with advertising partners such as Facebook or Google.
As part of the buying process, Sweet My Party will facilitate the
sharing of information between the two members involved in the
transaction, such as the other Sweet My Party member's shipping
address and payment information. By making a purchase on Sweet My
Party, you are directing us to share your information in this way.
Since this is an important part of the Services we provide, we need
to do this in order to perform our obligations under our Terms of
Use. We expect you to respect the privacy of the member whose
information you have received. As described in Sweet My Party's Terms
of Use, you have a limited license to use that information only for
Sweet My Party-facilitated transactions.
and Safety: Sweet My Party may also retain, preserve, or release your
personal information to a third party in the following limited
circumstances: in response to lawful requests by public authorities,
including to meet legitimate national security or law enforcement
requirements; to protect, establish, or exercise our legal rights or
defend against legal claims, including to collect a debt; to comply
with a subpoena, court order, legal process, or other legal
requirement; or when we believe in good faith that such disclosure is
reasonably necessary to comply with the law, prevent imminent
physical harm or financial loss, or investigate, prevent, or take
action regarding illegal activities, suspected fraud, threats to our
cases, our use of your information may be necessary for the purposes
of our or a third party’s legitimate interest in keeping our
Services secure, preventing harm or crime, enforcing or defending
legal rights, or preventing damage. Such use may also be necessary to
comply with a legal obligation, a court order, or to exercise or
defend legal claims. It may also be necessary in the public interest
(such as to prevent crime) or to protect vital interests (in rare
cases where we may need to share information to prevent loss of life
or personal injury).
Sweet My Party receives a lawful, verified request for a member’s
records or information in one of the limited circumstances described
in the previous paragraph, Sweet My Party may disclose personal
information, which may include, but may not be limited to, a member’s
name, address, phone number, email address, and company name.
Affiliated Businesses: Sweet My Party is affiliated with a variety of businesses and works closely with them for a variety of purposes, including assisting us to perform and improve the Services. These businesses may not sell items or services to you.
Information: Sweet My Party may share demographic information with
business partners, but it will be aggregated and de-personalized, so
that personal information is not revealed.
Providers: Sweet My Party also needs to engage third-party companies
and individuals (such as payment processors, research companies, and
analytics and security providers) to help us operate, provide, and
market the Services. These third parties have only limited access to
your information, may use your information only to perform these
tasks on our behalf, and are obligated to Etsy not to disclose or use
your information for other purposes. Our engagement of service
providers is often necessary for us to provide the Services to you,
particularly where such companies play important roles like
processing payments and shipments and helping us keep our Service
operating and secure. In some other cases, these service providers
aren’t strictly necessary for us to provide the Services, but help
us make it better, like by helping us conduct research into how we
could better serve our users. In these latter cases, we have a
legitimate interest in working with service providers to make our
Reorganization: In some cases, Sweet My Party may choose to buy or
sell assets. Such transactions may be necessary and in our legitimate
interests, particularly our interest in making decisions that enable
our business to develop over the long term. In these types of
transactions (such as a sale, merger, liquidation, receivership, or
transfer of all or substantially all of Sweet My Party’s assets),
member information is typically one of the business assets that is
transferred. If Sweet My Party intends to transfer information about
you, Sweet My Party will notify you by email or by putting a
prominent notice on the Site and the App, and you will be afforded an
opportunity to opt out before information about you becomes subject
operates a global service. Your personal information is controlled by
Sweet My Party.
The United States, European Economic Area (“EEA”) Member States, and other countries all have different laws. When your information is moved from your home country to another country, the laws and rules that protect your personal information in the country to which your information is transferred may be different from those in the country in which you live. For example, the circumstances in which law enforcement can access personal information may vary from country to country. In particular, if your information is in the US, it may be accessed by government authorities in accordance with US law.
the extent that Swet
is deemed to transfer personal information outside of the EEA, we
rely separately, alternatively, and independently on the following
legal bases to transfer your information:
European Commission has adopted standard contractual clauses (also
known as Model Clauses), which provide safeguards for personal
information that is transferred outside of Europe. We often use these
Model Clauses when transferring personal information outside of
does not participate in Privacy Shield at this time. However, Sweet
UC may rely on the EU-US Privacy Shield to transfer personal
information to some of our third party service providers in the
United States, where they are certified to receive such information
under the Privacy Shield Program.
Necessary for the performance of the contract between Sweet My Party and its members
provides a voluntary service; you can choose whether or not you want
to use the Services. However, if you want to use the Services, you
and its members. As we operate in countries worldwide (including in
the US) and use technical infrastructure in the US to deliver the
Services to you, in accordance with the contract between us, we need
to transfer your personal information to the US and to other
jurisdictions as necessary to provide the Services. Simply put, we
can’t provide you with the Services and perform our contract with
you without moving your personal information around the world.
security of your personal information is important to us. We follow
generally accepted standards to protect the personal information
submitted to us, both during transmission and after it is received.
Your account information is protected by a password. It is important
that you protect against unauthorized access to your account and
information by choosing your password carefully and by keeping your
password and computer secure, such as by signing out after using the
Services. If you have any questions about the security of your
personal information, you can contact us at shop
[ at ] sweetmyparty.com.
My Party encrypts
certain information (such as credit card numbers) using secure socket
layer technology (SSL). Sweet
follows generally accepted industry standards to protect the personal
information submitted to us, both during transmission and after it is
received. Unfortunately, no method of transmission over the internet
or method of electronic storage is 100% secure. Therefore, while we
strive to protect your personal information, we cannot guarantee its
absolute security. Sweet
offers optional advanced security settings for members, such as
two-factor authentication for signing in, full-site SSL, and login
history; you can enable these options under your account settings.
will retain your information only for as long as is necessary for the
purposes set out in this policy, for as long as your account is
active (i.e., for the lifetime of your Sweet
My Party member
account), as described in this policy, or as needed to provide the
Services to you. If you no longer want Sweet
to use your information to provide the Services to you, you may close
your account. Sweet
will retain and use your information to the extent necessary to
comply with our legal obligations (for example, if we are required to
retain your information to comply with applicable tax/revenue laws),
resolve disputes, enforce our agreements, and as otherwise described
in this policy. Please note that closing your account may not free up
your email address, username, or shop name (if any) for reuse on a
new account. We also retain log files for internal analysis purposes.
These log files are generally retained for a brief period of time,
except in cases where they are used for site safety and security, to
improve site functionality, or we are legally obligated to retain
them for longer time periods.
10. Your Rights
may benefit from a number of rights in relation to your information
that we process. Some rights apply only in certain limited cases,
depending on your location. If you would like to manage, change,
limit, or delete your personal information, you can do so via your
account settings or by contacting us. Upon request, Sweet
My Party will
provide you with information about whether we hold any of your
personal information. By visiting your account settings, you can
access, correct, change, and delete certain personal information
associated with your account. In certain cases where we process your
information, you may also have a right to restrict or limit the ways
in which we use your personal information. In certain circumstances,
you also have the right to request the deletion of your personal
information, and to obtain a copy of your personal information in an
easily accessible format. Please ensure you've read the options you
have under the "Choice & Control" section above. If you
need further assistance, you can contact Etsy through one of the
channels listed below under “Contact.” We will respond to your
request within a reasonable timeframe.
we process your information based on our legitimate interests as
explained above, or in the public interest, you can object to this
processing in certain circumstances. In such cases, we will cease
processing your information unless we have compelling legitimate
grounds to continue processing or where it is needed for legal
reasons. Where we use your data for direct marketing purposes, you
can always object using the unsubscribe link in such communications
or changing your account settings.
Where you have provided your consent, you have the right to withdraw your consent to our processing of your information and your use of the Services. For example, you can withdraw your consent to email marketing by using the unsubscribe link in such communications or by changing your account settings. You can choose to withdraw your consent to our processing of your information and your use of the Services at any time by closing your account through your account settings and then emailing